Tren dan Arah Penelitian Kewirausahaan Halal di Masa Depan: Systematic Literature Review dengan Pendekatan PRISMA
DOI:
https://doi.org/10.58764/j.im.2026.7.208Kata Kunci:
halal entrepreneurship, halalpreneurship, kewirausahaan Islam, industri halal, systematic literature review, PRISMAAbstrak
Tujuan: Penelitian ini bertujuan untuk menganalisis perkembangan dan tren penelitian mengenai halal entrepreneurship, mengidentifikasi tema dan pendekatan penelitian yang dominan, serta mengeksplorasi kesenjangan penelitian yang dapat menjadi dasar bagi pengembangan penelitian di masa mendatang. Metode: Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan mengikuti pedoman PRISMA 2020. Literatur yang relevan diidentifikasi dan diseleksi berdasarkan kriteria inklusi dan eksklusi yang telah ditetapkan, kemudian dianalisis secara deskriptif dan tematik untuk memetakan perkembangan, tema, serta arah penelitian halal entrepreneurship. Hasil: Hasil penelitian menunjukkan bahwa kajian mengenai halal entrepreneurship didominasi oleh pembahasan mengenai halalpreneurship, niat berwirausaha, halal awareness, nilai-nilai Islam, sertifikasi halal, karakteristik wirausahawan, serta pengembangan usaha mikro, kecil, dan menengah (UMKM). Theory of Planned Behavior (TPB) menjadi salah satu pendekatan yang banyak digunakan untuk menjelaskan faktor-faktor yang memengaruhi niat berwirausaha halal. Selain itu, digitalisasi dan keberlanjutan mulai berkembang sebagai tema baru yang semakin penting dalam penelitian halal entrepreneurship. Namun, literatur yang ada masih lebih banyak berfokus pada niat berwirausaha dibandingkan perilaku kewirausahaan aktual, kinerja usaha jangka panjang, serta dampak sosial-ekonomi halal entrepreneurship. Kesimpulan/Novelty/Implikasi: Kebaruan penelitian ini terletak pada pemetaan secara terintegrasi mengenai perkembangan, tema dominan, pendekatan penelitian, dan kesenjangan dalam literatur halal entrepreneurship melalui kajian sistematis berdasarkan PRISMA 2020. Temuan penelitian mengimplikasikan perlunya memperluas perspektif penelitian dari sekadar niat berwirausaha menuju praktik kewirausahaan aktual, keberlanjutan usaha jangka panjang, dan kontribusi sosial-ekonomi. Penelitian selanjutnya perlu diarahkan pada kajian halal entrepreneurship berbasis digital, bisnis halal berkelanjutan, sektor halal non-makanan, serta penelitian lintas negara untuk memperkuat pengembangan teoritis dan empiris bidang halal entrepreneurship.
Unduhan
Referensi
» click to expand references listAbdullah, M. A., & Azam, M. S. E. (2020). Halal entrepreneurship from maqasid-al-sharia’h perspective: Inseparable concept for halalpreneurs. Food Research, 4, 34–42. https://doi.org/10.26656/fr.2017.4(S1).S07
Afifi, A. A. (2025). Shariah Compliance Business Institutions (SCBI): A Research Agenda for the Real Sector. Journal of Regional Development and Technology Initiatives, 3(1), 197-209.
Anwari, M., & Hati, S. R. H. (2020). Analysis of motivational factors of MSMEs entrepreneurs to be halalpreneurs. International Journal of Business and Society, 21(3), 1122–1138.
Arifin, H., Rahadi, A., & Hidayat. (2024). Harnessing The AAOIFI Transaction Standard for Halal Digital Entrepreneurship Engagement: Empirical Evidence from Indonesian Entrepreneurship. The Asian Journal of Technology Management (AJTM), 17(3), 144–159. https://doi.org/10.12695/ajtm.2024.17.3.1
Awirya, C. N., & Susilo, N. D. (2024). Opportunities to Increase Halal SMEs Income: Evidence from Muslim Minority Area. Business Economic, Communication, and Social Sciences Journal (BECOSS), 6(3), 247–257. https://doi.org/10.21512/becossjournal.v6i3.12095
Azam, M. A. (2021). Halal Entrepreneurship: Concept and Business Opportunities. Halal Entrepreneurship: Concept and Business Opportunities, 1(2), 1–15. https://doi.org/http://dx.doi.org/10.5772/intechopen.93657 outlook
Basarud-din, S. K., Al Jaffri Saad, R., & Aminullah, A. A. (2022). Malaysian Halal Certification: A Study of Compliance Behavior of Muslim Entrepreneurs. Global Journal Al-Thaqafah, 12(2), 46–65. https://doi.org/10.7187/gjat122022-4
Bella Salsa, Aisah, H. B., & Jamaludin, M. A. (2023). Halal Lifestyle Entrepreneurship: Concept, Practice, Prospects and Challenges. Journal of Halal Science and Technology, 2(2), 19–25. https://doi.org/10.59202/jhst.v2i2.725
Djamaly, M. F. (2026). Digital Marketing Education for Islamic Entrepreneurship: A Systematic Literature Review. 5(3), 1030–1049.
Hasanzade, H., & Mirsepasi. (2019). Designing a framework for entrepreneur-oriented human resource management in the public sector. Public Administration …. Retrieved from https://jpap.sbu.ac.ir/article/view/article_96510.html?lang=en
Hibatul Hasanah, Ma’mun Sarma, J. M. (2023). The Effect of Halal Certification and Entrepreneurial Marketing on the Successful Small and Medium-sized Enterprises of Food Products. Journal of Economics, Business, & Accountancy Ventura, 26(1), 115–128. https://doi.org/10.14414/jebav.v26i1.2994
Ihsan, D., Ashuri, A., & Zulpawati. (2022). the Relationship Between Human Capital, Halalpreneurs’ Desire, and Halal Awareness: Empirical Evidence From Indonesia’S Micro-Entrepreneurs. Asian Economic and Financial Review, 12(7), 450–458. https://doi.org/10.55493/5002.V12I7.4524
Ikawati, R., & Purnomo, B. R. (2025). Investigating the Dynamic of Halal Food Certification Adoption: Necessity or Opportunity? BASKARA : Journal of Business and Entrepreneurship, 7(2), 177–189. https://doi.org/10.54268/baskara.v7i2.26477
Indah Herningrum, Alfian, P. H. P. (2022). Karakter Entrepreneur Dalam Sudut Pandang Islam. Darul ’Ilmi, 10(01), 14–30.
Iskandar, I., Rahmat, S., & Juliana. (2026). Halal Entrepreneurship Intention among Muslim Students : The Mediating Role of Attitude , Risk-Taking Propensity , and Self-Efficacy. 8(1). https://doi.org/10.15575/ijhar.v8i1.51983
Kamal, A. (2025). Halal and Islamic Entrepreneurship in Sustainable Tourism Destinations. Journal Brilliant International Journal Of Management And Tourism, 1(2), 1–15.
Kraus, S., Breier, M., & Dasi-Rodriguez, S. (2020). The art of crafting a systematic literature review in entrepreneurship research. International Entrepreneurship and Management Journal, 16(3), 1023–1042. https://doi.org/10.1007/s11365-020-00635-4
Olaofe, M. (2023). Entrepreneurship and Business Ethics from Islamic Perspective. The International Journal Of Humanities & Social Studies, 11(1), 64–70.
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. Journal of Clinical Epidemiology, 134, 178–189. https://doi.org/10.1016/j.jclinepi.2021.03.001
Puspitasari, E., & Resmalasari, S. (2024). The Role of Halal Certification In The Digitalization Of Small And Medium Enterprise Students Of The Social Science Education Department Iain Syekh Nurjati Cirebon. J-PIPS (Jurnal Pendidikan Ilmu Pengetahuan Sosial), 11(1), 26–40. https://doi.org/10.18860/jpips.v11i1.29283
Rafiki, A., Hidayat, S. E., & Pananjung, A. G. (2023). Islamic Entrepreneurship Research Since 1990: A Systematic Literature Review. IQTISHODUNA: Jurnal Ekonomi Islam, 12(1), 37–56. https://doi.org/10.54471/iqtishoduna.v12i1.2086
Rethlefsen, M. L., Kirtley, S., Waffenschmidt, S., Ayala, A. P., Moher, D., Page, M. J., … Young, S. (2021). PRISMA-S: An extension to the PRISMA statement for reporting literature searches in systematic reviews. Journal of the Medical Library Association, 109(2), 174–200. https://doi.org/10.5195/jmla.2021.962
Siti Haslina. (2020). Islamic Entrepreneurship: Analysis of Research Trend. Islamiyyat, 42(2), 71–85. https://doi.org/10.17576/islamiyyat-2020-4202-07
Siti Haslina Md Harizan, M. M. (2020). Islamic Entrepreneurship: Analysis of Research Trend. Journal Islamiyyat, 1(2), 1–15.
Supaat, S. H., Nizam, N. Z., & Ahamat, A. (2019). Through the Theory of Planned Behaviour (TPB) for Extended Model of Entrepreneurs Intentions to Involve in Halal Industry. International Journal of Recent Technology and Engineering (IJRTE), 8(4), 4450–4458. https://doi.org/10.35940/ijrte.d8392.118419
Syakirah, A., Jamaludin, M. A., Ahmad Fadzillah, N., & Rosli, N. L. I. (2024). A Study on Micro-Industry Women Entrepreneurs in the Obtainment of Halal Certification: Challenges and Success Factors. Journal of Halal Industry & Services, 7(1). https://doi.org/10.36877/jhis.a0000527
Syukron, A., Fauziah, D., & Dahri, H. (2025). Students as Agents of Islamic Technopreneurship in the Digital Era: Evidence from Islamic Higher Education in Indonesia. AJIS: Academic Journal of Islamic Studies, 325–346. https://doi.org/10.29240/ajis.v10i2.15113
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Norvadewi Norvadewi, Iti Septi, Putri Aziza
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
